Freelance videographer Tokyo Japan Spirits Liquor Videographer
How can a Japanese Gin maker increase its brand visibility overseas?
The Marussia Beverages Group is an international producer and distributor of wines, sakes, and spirits, with a turnover of € 294 million.
Directly present in 12 countries, it gathers 14 distribution companies and 12 production sites with a total of 1165 employees. Copyright Marussia Beverages Co.,ltd
They have reached out to me to help them increase their Japanese brands’ visibility, Hatozaki (whisky), 135 East (gin), and Akashi Tai (Sake). I've supported them in still photography and video production.
Challenges:
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How to create authentic video social content in Japan that reaches a foreign-based audience
How I helped:
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Support from idea to final delivery. Especially during pre-production: I've exchanged and shared my thoughts on Japanese communication and how to engage with bartenders smoothly
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Coordinator/ director on site: Directed the overall shoot in Japanese while communicating with the client in English. I've also been conducting interviews
Results
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More than 500 still photographies for Marussia Beverages branding and social media
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100 Edited stills ready to be posted and used on the brand strategy documents
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4 Videos for social media
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Enhanced connections with the local bartenders
Pre-production support, mood board, shot lists, schedule, and location details.
Carefree transport and gear
Our team takes care of all the logistics regarding the transportation and gear.
On-site coordination and direction: we took care of the interviews and overall coordination in English, French, and Japanese
Bartender's Craft - 135 East Series
Bartender's Craft - 135 East Series
Bartender's Craft Episode 2 - Juniper
Bartender's Craft Episode 1 - Juniper
Bartender's Craft Episode 3 - Bee's Knees
Bartender's Craft Episode 4 - Benfiddich
Stills photography
CLIENT'S REVIEW
Why did you need my services?
"We were looking to create a video series with Japanese Bartenders."
How do those results help your company?
"The delivered content is helping us to achieve our reach and engagement goals on our social media channels."
How would you describe your overall experience working with Yoshi?
"Yoshi and his team showed good flexibility and I felt their strong desire to deliver high-quality content and results. I’m looking forward to working with him on the next project. "
Luc Beneplanc
Digital Communication Manager
Marussia Beverages